52% of Indian Shoppers are Using Mobile Apps

52% of Indian shoppers are using mobile apps

72% of Indian shoppers made purchases on mobile devices.

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With 52% of Indians already purchasing products via mobile apps and another 44% purchasing online after browsing in-store.

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If 2021 levels are any indication, app install and engagement will likely increase during this year’s festive season in India.

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Time spent on mobile apps increased by 27% in 2021 compared to 2020.

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The holiday season provides an excellent opportunity for developers and marketers to increase in-app engagement and referrals.

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